The system features web interface for control of the online advertising and promotions on the site in which it is adopted. it is based on pre-defined sections of the site for online advertising and also features references to the statistical data for the appearance and clicks on the banners which allows the system to provide individual statistics to the advertisers and clients.

The system features some basic abilities such as:

Each banner could appear restricted by different limitations - it could appear limited number of times as a percentage of the number of times the page was loaded, the number of clicks; time restrictions - related to the time zone, day of the week; geographic – depending on the Internet address of the visitor of the site.
Determining the best scheme for publishing particular banner - the system is able, based on statistical data from past times, to determine the  advisable  values of the restrictions for the showing of a particular banner as well as to suggest for the number of impressions it could made using the given restrictions.
At present, the system is managing the advertising in all web editions of Economedia JSCo - www.capital.bg , www.dnevnik.bg , www.radar.bg etc.