The system features web interface for control of the online advertising and promotions on the site in which it is adopted. it is based on pre-defined sections of the site for online advertising and also features references to the statistical data for the appearance and clicks on the banners which allows the system to provide individual statistics to the advertisers and clients.
The system features some basic abilities such as:
Each banner could appear restricted by different limitations
- it could appear limited number of times as a percentage of the number of times the page was loaded, the number of clicks; time restrictions - related to the time zone, day of the week; geographic – depending on the Internet address of the visitor of the site.
Determining the best scheme for publishing particular banner
- the system is able, based on statistical data from past times, to determine the advisable values of the restrictions for the showing of a particular banner as well as to suggest for the number of impressions it could made using the given restrictions.
At present, the system is managing the advertising in all web editions of Economedia JSCo -
www.capital.bg
,
www.dnevnik.bg
,
www.radar.bg
etc.
Проекти:
Web portal of the most influential economic weekly in Bulgaria featuring analysis, forecasts, investigation on all significant economic and political news in the country and abroad. Among the special columns of Kapital Weekly are Politics and Economics, The World, The Society, Companies, Finances, Real Estate, Technologies, Entrepreneur, Media and Advertising, Balkan Companies, European Union, Personal Capital and many others.
Radar BG is a revolutionary news and services web portal, a place where the users personally define which information is important for them. There is option to add personal pages and to arrange them according to the personal interests of each user. The information is refreshing constantly and there is no need to refresh the site in your browser. Radar.bg uses sources from all spheres of interest and includes more than 250 web sites from the Bulgarian Internet territory.
dnevnik.bg is the online edition of the business daily Dnevnik. It is refreshed non-stop with local and international news as well as with uo to the minute economic information. Dnevnik is Bulgaria`s daily newspaper with biggest business section - 16 pages incorporated into the section Finance and Companies. The section Management features different rubrics in the weekdays: Legal (Monday), Taxes and Accounting (Tuesday), Human Resources (Wednesday), Marketing and Advertising (Thirsday), Information Technologies (Friday). Dnevnik is the first Bulgarian media to fully integrate its printed and online editions.
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